Hey, I'm Chris Bennett.

Senior Product Manager based in Bangkok, Thailand

I've helped scale ScreenCloud from $3.5M to $31M ARR by shipping products that solve real customer problems. Currently leading hardware product strategy across 100K+ devices. And yes, I can play more than just Wonderwall.

See How I Drive Growth Let's Talk Product Strategy
Chris Bennett, Senior Product Manager

About Me

The short version: I help teams figure out what to build and why, then make sure it actually gets built and people love using it.

Since 2019, I've been in product management at ScreenCloud, where I've learned that the best features come from obsessive customer conversations. I've helped lead major product launches and grow our company from $5M to $30M ARR. Roadmaps should be living documents, not PowerPoint graveyards.

When I'm not debating prioritisation frameworks or digging through analytics, you'll find me at a gig, convincing myself I could totally learn that guitar riff, or being bossed around by my two cats.

The Toolkit

  • Product Strategy & Roadmapping
  • User Research & Customer Discovery
  • Agile & Lean Methodologies
  • Data Analysis & Metrics
  • Stakeholder Management
  • Go-to-Market Planning
  • AI-Augmented Workflows & Claude Code

Experience

Current Role

ScreenCloud

Senior Product Manager - Hardware

Oct 2025 - Present

Leading product roadmap and delivery across three hardware teams: SCOS (enterprise Linux devices), PIXI (Android devices), and Players Platform.

  • Partner with leadership to define development cycles and drive day-to-day execution
  • Manage supplier relationships in China, overseeing stock levels and future hardware development
  • Champion stability as a core product principle across all hardware offerings
View Case Study

The Challenge

Managing a complex hardware ecosystem across 100K+ devices with varying capabilities, while coordinating with overseas suppliers and maintaining enterprise-grade reliability.

My Approach

Established a stability-first product philosophy, implemented rigorous testing protocols, and built strong supplier relationships through regular communication and on-site visits.

Impact & Results

  • Device Uptime: Maintained 99.9% fleet reliability across all hardware platforms
  • Supply Chain: Reduced lead times by building redundant supplier relationships
  • Team Alignment: Unified three hardware teams under consistent development cycles

Key Learnings

Hardware product management requires balancing long development cycles with customer urgency. Building trust with suppliers is as important as building trust with customers.

ScreenCloud

Senior Product Manager - CMS

Aug 2022 - Oct 2025

Shaped product direction and methodologies to optimize development processes for the content management system.

  • Led development of a new go-to-market strategy focused on customer-centric continuous discovery
  • Collaborated with product managers to align opportunities and solutions with business objectives
  • Worked closely with engineering and tech leads to ensure efficient product delivery
View Case Study

The Challenge

The CMS had grown organically without a clear discovery process, leading to feature bloat and misaligned priorities with actual customer needs.

My Approach

Introduced continuous discovery practices, including weekly customer interviews, opportunity mapping, and outcome-based roadmapping to align the team around customer problems rather than solutions.

Impact & Results

  • Discovery Cadence: Established weekly customer touchpoints across the product team
  • Feature Adoption: Increased new feature adoption rates through better problem validation
  • Team Efficiency: Reduced time-to-value by focusing on highest-impact opportunities

Key Learnings

Changing team methodologies requires patience and leading by example. Show the value of discovery through small wins before pushing for larger process changes.

ScreenCloud

Product Manager

Mar 2019 - Sep 2022

Product Manager for industry-leading digital signage company, driving growth and finding product-market fit.

  • Helped grow the company from $3.5M ARR to over $12M ARR
  • Communicated daily with customers to find pain points and shape solutions
  • Implemented data collection projects with Tableau and FullStory
View Case Study

The Challenge

Scaling from startup to growth stage required understanding which customer segments drove the most value and which product features enabled retention.

My Approach

Built a data-driven approach combining quantitative analytics (Tableau, FullStory) with qualitative research (daily customer calls) to identify patterns in successful customers.

Impact & Results

  • 3x ARR Growth: Contributed to scaling from $3.5M to $12M ARR
  • Data Infrastructure: Built analytics foundation that informed product decisions
  • Customer Insights: Established direct customer feedback loops that shaped roadmap

Key Learnings

The best product decisions come from combining quantitative data with qualitative understanding. Numbers tell you what is happening; conversations tell you why.

Assumption College Primary

Computer Studies Teacher

Apr 2016 - Mar 2019

Transformed computer education curriculum and introduced programming to primary students.

  • Rewrote entire curriculum single-handedly to include Computer Science topics
  • Started a Computer Club teaching Scratch programming and creative coding
  • Introduced robotics building with iPad programming for STEM classes
View Case Study

The Challenge

The existing computer curriculum focused on basic office software, leaving students unprepared for a technology-driven future and unengaged in classes.

My Approach

Redesigned the entire curriculum to introduce computational thinking, visual programming with Scratch, and hands-on robotics, making learning tangible and exciting.

Impact & Results

  • Curriculum Overhaul: Created comprehensive K-6 computer science curriculum from scratch
  • Student Engagement: Computer Club became one of the most popular extracurricular activities
  • STEM Foundation: Introduced robotics and programming to hundreds of students

Key Learnings

Teaching is product management for education. Understanding your users (students), iterating on delivery, and measuring outcomes are universal skills.

Key Achievements

9×

ARR Growth

Helped grow ScreenCloud from $3.5M to $31M ARR through product-market fit.

Studio

Product Launch

Led the complete rewrite of ScreenCloud from the ground up using modern web standards.

3

Hardware Teams

Leading SCOS, PIXI, and Players Platform product roadmaps and delivery.

100K+

Devices Managed

Product leadership across SCOS, PIXI, and Players Platform hardware ecosystem.